Team Name: Metcalf Fredrickson Group
Firm: UBS Private Wealth Management
Senior Members: Rob Metcalf, Judy Fredrickson
Team Size: 9
Location: Wayzata, MN
AUM: $3.8 billion
Background: Metcalf and Fredrickson have worked together for roughly 20 years, since starting in the business at AllianceBernstein and before eventually moving to UBS in 2012. Metcalf is a former lawyer, while Fredrickson spent nearly two decades working as a sales director at Eastman Kodak
Competitive Edge: Both senior partners emphasize a high-energy, proactive approach to dealing with clients that revolves around constant communication, and earlier in the process, a deep discovery process to identify goals and deliver a personalized portfolio strategy.
Biggest Challenge: “Volatility,” says Fredrickson. “In moments like these it’s important to communicate often with clients and help them navigate the emotional impact of a downturn like the one we’ve just gone through.” With equities at a premium, the partners have insulated portfolios with alternative assets making mostly technical changes while also slowly getting back into fixed income.
Investment Outlook: “I wish I could say we’re out of the woods,” says Fredrickson. Adds Metcalf, “take advantage of the dips and try not to be anxious to chase the market up. Clients should embrace the fact that you are going to have bad markets along the way—they are no fun, but if you planned for it, you will be fine.”